One must first have an idea where they are going before they start pushing computer keys to the land of, “This looks good or that looks good.” “Where is your plan? Show some initiative!” We never start a project before brainstorming ideas down on paper. This is the lost art of sketching. An idea start in your mind before on paper. It’s nice to have a plan of where you are going.

We don’t believe in designing first, then creating a concept to match the design. Initiate: ideas, conversation or drawings to support the concept of the design. We are not computer designers, we are designers who use the computer as the tool it is met to be.